by Shanelle Newton Clapham | 12 Apr, 2013 | Content marketing
I’ve spent most of the last 3 months of my career building my digital marketing consulting business in Sydney, and I’m loving it! So as to cement myself as a sought after Digital Marketing Consultant and strategist in Sydney, I’ve been: creating...
by Shanelle Newton Clapham | 24 Jan, 2012 | Content marketing
Every now and then I do have to ask myself if all the time and energy that I spend blogging is worth it. I have written 88 blog posts in the last 13 months, on average I spend about 1 hour writing each post – not nearly as much time as I should spend...
by Shanelle Newton Clapham | 26 Sep, 2011 | Behavioural Analysis, Content marketing, Email marketing, Social media marketing
As always, I’ve read a dozen great articles this week but here are a few good reads that are relevant to many businesses and are practical enough to actually implement. Email marketing – A/B split testing for subject lines For those of you who have been...
by Shanelle Newton Clapham | 3 May, 2011 | Social media marketing
I cannot keep up with the community groups that I have joined. I get only weekly email updates about my linkedin groups and I get no fewer than 15 updates with sometimes 40+ conversations that I feel guilty I have not participated in. It is similar for my facebook...
