by Shanelle Newton Clapham | 24 Jan, 2012 | Content marketing
Every now and then I do have to ask myself if all the time and energy that I spend blogging is worth it. I have written 88 blog posts in the last 13 months, on average I spend about 1 hour writing each post – not nearly as much time as I should spend...
by Shanelle Newton Clapham | 1 Dec, 2011 | Behavioural Analysis, Social media marketing
I was reading a Jeff Bullas blog about the type of content posted in social media profiles and what engages audiences most and he raised a good point about reach (views) versus engagement (clicks, comments, shares). But let me go back a step. Most of you would have...
by Shanelle Newton Clapham | 26 Sep, 2011 | Behavioural Analysis, Content marketing, Email marketing, Social media marketing
As always, I’ve read a dozen great articles this week but here are a few good reads that are relevant to many businesses and are practical enough to actually implement. Email marketing – A/B split testing for subject lines For those of you who have been...
by Shanelle Newton Clapham | 30 May, 2011 | Content marketing, Social media marketing
Let me be clear up front, I am not a business blogger. I’ve been advocating for an organisational blog at WWF for almost 2 years now and I will continue to push for it as it will definitely help us reach our global goal of “mobilising millions”, but...
by Shanelle Newton Clapham | 12 May, 2011 | Behavioural Analysis, Digital marketing strategy, Research & Trends
In my current job I have spent the last 15+ months building a new website for WWF-Australia. People never know where to start when building a small or large scale website, so here is the process I followed and will recommend. Analysis of the web logs or Website...
by Shanelle Newton Clapham | 3 May, 2011 | Social media marketing
I cannot keep up with the community groups that I have joined. I get only weekly email updates about my linkedin groups and I get no fewer than 15 updates with sometimes 40+ conversations that I feel guilty I have not participated in. It is similar for my facebook...
by Shanelle Newton Clapham | 7 Feb, 2011 | Social media marketing
There is a lot of chat around the web and the digital industry about social media and its effectiveness for organisations and corporates. I’ve been learning a lot about social in the last year and while I definitely agree that it does serve a purpose for all...
