by Shanelle Newton Clapham | 21 Mar, 2012 | Social media marketing
Beware, it’s a LONG post, but it has practical advice for social media success. The success of the social media space just now is in its power to create customers who create customers. This should be the purpose of most sustainable business models. We used to...
by Shanelle Newton Clapham | 7 Feb, 2011 | Social media marketing
There is a lot of chat around the web and the digital industry about social media and its effectiveness for organisations and corporates. I’ve been learning a lot about social in the last year and while I definitely agree that it does serve a purpose for all...