by Shanelle Newton Clapham | 9 Jul, 2013 | eCommerce, Mobile Marketing, Research & Trends, Social media marketing
Far be it for little old me to challenge the almighty, powerful Google, but just because we’ve put a name to it, ZMOT, doesn’t mean its new. The Zero Moment of Truth (ZMOT) is the name given to consumer’s online research before they try or buy a...
by Shanelle Newton Clapham | 7 Jun, 2011 | Research & Trends, Search Marketing
I haven’t had a lot of time to write in the last week as I’ve been busy preparing my second SEO workshop for one of my clients, the Nature Conservation Trust, as well as getting closer and closer to launching the new WWF-Australia website. It’s all...
by Shanelle Newton Clapham | 25 May, 2011 | Behavioural Analysis, Content marketing, Search Marketing
I’m conducting my first SEO workshop for the Nature Conservation Trust today. I’m excited about moving forward with their approved digital strategy and website content upgrade. I will first give the group an education in Google Analytics and...
