by Shanelle Newton Clapham | 12 Oct, 2013 | Content is King
It feels like there are so many ulterior motives in the world we live in and online is no exception. I want to enjoy certain content online but to access the experience I’m forced to give personal information that does not seem in line with what I want to get...
by Shanelle Newton Clapham | 16 Apr, 2013 | Content marketing, Digital marketing strategy
Your website content is not a channel you can set and forget. Your website should be a living, breathing thing. It should be dynamic and fully integrated into all areas of your business. Content Marketing can be as complex as creating information tailored to every...
by Shanelle Newton Clapham | 8 Apr, 2011 | Content marketing, Search Marketing
Video is content. Keyword rich content. Did you know that Google search can now search for videos by keyword. And we’re not just talking about the video title or tags attached to the video, but the actual content of the video, the narration or voice over or...
