by Shanelle Newton Clapham | 12 Sep, 2012 | Research & Trends, Web Inspiration
I’ve heard many people laughing about the incredible number of cat content on the internet. According to Hardip in Yahoo Answers from 2010, there were 110,952 cat videos on YouTube. I’m sure this has grown exponentially in the last 2 years. I’m not...
by Shanelle Newton Clapham | 4 May, 2012 | Content marketing, Web Inspiration
I have been advocating content marketing for over a year in this blog and this week I had the good fortune to learn of a brilliant example of web video and digital content when I saw a presentation from the Executive Creative Director, Damon Stapleton and Executive...
by Shanelle Newton Clapham | 23 Apr, 2012 | Branding online, Content marketing
I have been encouraging my clients and readers to invest in content marketing for some time now, but branded content can be a contentious issue. Online content should be created with the end user’s needs and wants in mind. New content brings the search engines...
by Shanelle Newton Clapham | 2 Apr, 2012 | Content marketing
A couple of weeks ago I did a video for King Content, a content marketing consultancy in Sydney that helps businesses improve the engagement on their website and provide their customers with interesting stories in a variety of content mediums – video content,...
by Shanelle Newton Clapham | 1 Dec, 2011 | Behavioural Analysis, Social media marketing
I was reading a Jeff Bullas blog about the type of content posted in social media profiles and what engages audiences most and he raised a good point about reach (views) versus engagement (clicks, comments, shares). But let me go back a step. Most of you would have...
by Shanelle Newton Clapham | 29 Nov, 2011 | Content marketing, Digital marketing strategy, Social media marketing
Content marketing is a marketing tactic of creating and distributing content that is relevant and valuable to a specific target audience. This content, or engagement objects as I like to call them, aim to attract, acquire, and engage a clearly defined and understood...
by Shanelle Newton Clapham | 3 May, 2011 | Social media marketing
I cannot keep up with the community groups that I have joined. I get only weekly email updates about my linkedin groups and I get no fewer than 15 updates with sometimes 40+ conversations that I feel guilty I have not participated in. It is similar for my facebook...
