by Shanelle Newton Clapham | 29 Nov, 2011 | Content marketing, Digital marketing strategy, Social media marketing
Content marketing is a marketing tactic of creating and distributing content that is relevant and valuable to a specific target audience. This content, or engagement objects as I like to call them, aim to attract, acquire, and engage a clearly defined and understood...
by Shanelle Newton Clapham | 26 Sep, 2011 | Behavioural Analysis, Content marketing, Email marketing, Social media marketing
As always, I’ve read a dozen great articles this week but here are a few good reads that are relevant to many businesses and are practical enough to actually implement. Email marketing – A/B split testing for subject lines For those of you who have been...
by Shanelle Newton Clapham | 17 Jun, 2011 | Necessary boring bits
I’m a big believer in training. I don’t do enough of it with my team because one is a graphic designer, one an internal communications coordinator and the others are producers. So they don’t necessarily need the type of training that I can provide,...
by Shanelle Newton Clapham | 7 Jun, 2011 | Research & Trends, Search Marketing
I haven’t had a lot of time to write in the last week as I’ve been busy preparing my second SEO workshop for one of my clients, the Nature Conservation Trust, as well as getting closer and closer to launching the new WWF-Australia website. It’s all...
by Shanelle Newton Clapham | 27 May, 2011 | Content marketing, Digital marketing strategy, Search Marketing
As every good digital or online person knows, your marketing campaign is only as good as the landing page you send people to. So when I started in a new role and had to build a digital strategy, online marketing and communications plan and build a new website, I took...
by Shanelle Newton Clapham | 24 May, 2011 | Social media marketing
Do people, marketers, businesses, organisations understand that social media is more than just facebook and twitter? I’m not sure. Sure, Facebook, Twitter and LinkedIn have the highest profile and the largest number of users – but this doesn’t always...
