by Shanelle Newton Clapham | 29 May, 2012 | Research & Trends
I write a lot about how email marketing is good for customer retention and how customer first web design (based on user experience principles) will reward online businesses with increased conversion rates and repeat visitation but all of this is a mute point if your...
by Shanelle Newton Clapham | 1 Dec, 2011 | Digital marketing strategy, Social media marketing
I’ve recommended to many of my clients and colleagues that they should start using Social Media as a customer service tool. Social Media is immediate and gives customers, clients – both happy and disgruntled – a public platform to air their...
by Shanelle Newton Clapham | 29 Apr, 2011 | Content marketing, Social media marketing, Web Inspiration
Happy Friday to my 46 friends who read my blog from time to time. I am very greatful to know that my thoughts are not just going out into the ether. But even if they were, I’m finding writing this blog very rewarding as I’m learning a lot of myself, my...
