by Shanelle Newton Clapham | 15 May, 2013 | Behavioural Analysis
The first thing I do when I start working with a new client is get my hands on every piece of digital data they have. I want to see all of their website analytics. I want to see their email reports. I want to see their mobile app downloads and usage. I want to know...
by Shanelle Newton Clapham | 16 Dec, 2011 | Behavioural Analysis
What are you doing to manage your customer database online? Do you have an email newsletter? How do you manage the database? What information are you capturing about your customers? Let me guess, just the email address. Or maybe the name and email address. If Yes, in...
by Shanelle Newton Clapham | 15 Jun, 2011 | Behavioural Analysis
Most people screw up their nose when they hear the word data. I admit it, I used to be one of those people. I liked to think of myself as a words person, or that I am more creative and not good with numbers. When in fact, you don’t necessarily have to be good at...
