by Shanelle Newton Clapham | 10 Nov, 2015 | Content marketing, Research & Trends
I’ve done a lot of work on my personal and business values based on the guidance of Dr John Demartini but today I did a workshop with Mark from Common Cause Australia and he’s forced me to look at myself and my audience in a new light. Digital content built on the...
by Shanelle Newton Clapham | 17 Apr, 2012 | Digital marketing strategy
Despite the prolific growth of mobile marketing and social media/ social networking – many businesses are still building their digital strategy with the website at its centre. Is this the right approach? Often the strategy and tactical online marketing plan will...