by Shanelle Newton Clapham | 12 Oct, 2013 | Content is King
It feels like there are so many ulterior motives in the world we live in and online is no exception. I want to enjoy certain content online but to access the experience I’m forced to give personal information that does not seem in line with what I want to get...
by Shanelle Newton Clapham | 19 Apr, 2013 | Content marketing
Zan Rowe from Triple J mornings is one of my favourite interviewers. I think she’s incredibly adept at asking tough questions, in a very gentle way. She is considered and knowledgeable about the people she interviews and her “take 5” interviews on...
by Shanelle Newton Clapham | 16 Apr, 2013 | Content marketing, Digital marketing strategy
Your website content is not a channel you can set and forget. Your website should be a living, breathing thing. It should be dynamic and fully integrated into all areas of your business. Content Marketing can be as complex as creating information tailored to every...
by Shanelle Newton Clapham | 5 Nov, 2012 | Content marketing
For those who have browsed my website in any detail, you would have seen that I am a big advocate of Content Marketing and I preach this same mantra to my clients, colleagues and business owner friends. I’m also a big fan of research. When I was working in the...
by Shanelle Newton Clapham | 4 May, 2012 | Content marketing, Web Inspiration
I have been advocating content marketing for over a year in this blog and this week I had the good fortune to learn of a brilliant example of web video and digital content when I saw a presentation from the Executive Creative Director, Damon Stapleton and Executive...
by Shanelle Newton Clapham | 17 Nov, 2011 | Content marketing, Online Advertising
I recently heard Jeffrey Cole speak for the first time. I wanted to share some of his ideas that I agree with. Jeffrey Cole thinks that the “tablet” but more specifically, the iPad is the biggest revolution in the digital world. He states that the reason...
