by Shanelle Newton Clapham | 13 Aug, 2014 | Digital fundraising online giving
After about 18 months in the making, I am very proud to announce the release of my book about online fundraising for non-profit organisations Attracting Donors Online – Digital Fundraising that Works. Successful digital fundraising case studies &...
by Shanelle Newton Clapham | 27 Mar, 2014 | Digital fundraising online giving
More supporters & more money As the cost of doing business is increasing and the biggest donors (baby boomers) now need to watch their pennies a little more closely and the next generation of donors are more skeptical and demanding – organisations are forced...
by Shanelle Newton Clapham | 7 Feb, 2014 | Digital fundraising online giving
Regardless of your organisation’s cause, objectives or audience, there are four fundamental elements you need to commit to for a successful digital fundraising strategy; User Experience (UX), Content, Data & web analytics and Integration. Today I’m going to talk...
by Shanelle Newton Clapham | 22 Nov, 2013 | Digital fundraising online giving
On Wednesday 20th November 2013 we had a great time putting on an event for Fundraising Directors of non-profits and charities in Australia to talk to them about how they can integrate digital strategies into their overall fundraising mix. It was fabulous and we will...
by Shanelle Newton Clapham | 10 May, 2013 | Digital fundraising online giving
I believe that there is no excuse for a bad online experience. Yet too many large national and multi-national organisations have appalling websites, no mobile site and lack-luster digital profiles. Charities and not for profits love to cry poor and say that they...
by Shanelle Newton Clapham | 9 May, 2013 | Digital fundraising online giving
The difference between digital fundraising & digital marketing While digital fundraising and digital marketing are incredibly similar in their execution and format, I believe that the messaging and strategies differ greatly, as does the audience motivation...
by Shanelle Newton Clapham | 8 May, 2013 | Digital fundraising online giving, Mobile Marketing
If you’re a Marketer reading this, I imagine that you would be pretty satisfied with an annual year on year growth of 26% to your total revenue. PayPal Australia reports that donations made online has grown 26% in the last 12 months, pretty good industry growth...
by Shanelle Newton Clapham | 24 Jul, 2012 | Digital fundraising online giving
I did my first webinar today for Blackbaud, who specialise in CRM systems and online CMS’s for not for profit organisations. It was a quick, flash in the pan presentation on Digital Marketing Strategies and specifically how the digital world can add value,...
