by Shanelle Newton Clapham | 1 Dec, 2011 | Behavioural Analysis, Social media marketing
I was reading a Jeff Bullas blog about the type of content posted in social media profiles and what engages audiences most and he raised a good point about reach (views) versus engagement (clicks, comments, shares). But let me go back a step. Most of you would have...
by Shanelle Newton Clapham | 20 Oct, 2011 | Digital marketing strategy, Mobile Marketing
I’m not even going to pretend that I could have provided you with the below level of detail when it comes to selecting the right mobile marketing solution for your business – but I can direct you to the superior knowledge of Rob Borley and Paul Boag who...
by Shanelle Newton Clapham | 27 May, 2011 | Content marketing, Digital marketing strategy, Search Marketing
As every good digital or online person knows, your marketing campaign is only as good as the landing page you send people to. So when I started in a new role and had to build a digital strategy, online marketing and communications plan and build a new website, I took...
