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How to decide what mobile marketing solution is best for your business

by Shanelle Newton Clapham | 20 Oct, 2011 | Digital marketing strategy, Mobile Marketing

I’m not even going to pretend that I could have provided you with the below level of detail when it comes to selecting the right mobile marketing solution for your business – but I can direct you to the superior knowledge of Rob Borley and Paul Boag who...

Content is King – as every good digital person knows

by Shanelle Newton Clapham | 27 May, 2011 | Content marketing, Digital marketing strategy, Search Marketing

As every good digital or online person knows, your marketing campaign is only as good as the landing page you send people to. So when I started in a new role and had to build a digital strategy, online marketing and communications plan and build a new website, I took...
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