by Shanelle Newton Clapham | 13 Apr, 2020 | Digital fundraising online giving, Digital marketing strategy
I want to talk about the similarities (and differences) between the experiences and expectations of people that sign up to a subscription and people that make a monthly donation to a charity. both selected your organisation or product because they believed it matched...
by Shanelle Newton Clapham | 7 Sep, 2015 | Digital fundraising online giving
I’m not a big fan of writing long, fancy strategy documents because in my experience nobody sticks to it. To me, an action plan with 3 clear objectives and some channel focus is far more useful. As marketers we’re taught to KISS – Keep It Simple...
by Shanelle Newton Clapham | 10 Jul, 2015 | Digital fundraising online giving
Spend as much money & effort to keep your donors, as you did to acquire them I was reading an article about the 7 things you need to do to be a better fundraiser and there is a lot of commonality with what I recommend to my clients, most of which came to us for...
