by Shanelle Newton Clapham | 19 Dec, 2012 | Email marketing
Now I’m sure there is a method in the madness – but I am getting very sick of seeing daily emails from online retailers, pushing their products in the lead up to Christmas. There is usually a business reason for everything that is done, so I can...
by Shanelle Newton Clapham | 31 Aug, 2012 | Social media marketing
Are you a fan of Pinterest? It was only a couple of weeks ago that they opened up their site and you no longer need an “invitation” to join, anyone is welcome (although as far as I can tell from my experience, anyone was welcome before, you just had to...
by Shanelle Newton Clapham | 31 May, 2012 | Behavioural Analysis, Research & Trends
Below you will find a presentation from Mary Meekers who is a leading authority in digital data, research and trends. There are the usual graphs telling us many things that are good to know but no longer surprising, and then there is the section on re-imagination....
by Shanelle Newton Clapham | 12 May, 2011 | Behavioural Analysis, Digital marketing strategy, Research & Trends
In my current job I have spent the last 15+ months building a new website for WWF-Australia. People never know where to start when building a small or large scale website, so here is the process I followed and will recommend. Analysis of the web logs or Website...
