by Shanelle Newton Clapham | 20 Dec, 2011 | Email marketing
Email marketing is probably the digital media channel that most businesses and consumers are most familiar with. I know that many people find email marketing painful and that spam has increased to record levels. But if email marketing is done properly, you (or your...
by Shanelle Newton Clapham | 16 Dec, 2011 | Behavioural Analysis
What are you doing to manage your customer database online? Do you have an email newsletter? How do you manage the database? What information are you capturing about your customers? Let me guess, just the email address. Or maybe the name and email address. If Yes, in...
