by Shanelle Newton Clapham | 13 Apr, 2012 | Social media marketing
My mind woke up buzzing with questions of online etiquette this morning. I had 4 blog articles floating around in my head so I’ve had to forgo my morning yoga to get them down, or at least as much as I can do before I need to be somewhere at 8.20am. In the...
by Shanelle Newton Clapham | 26 Sep, 2011 | Behavioural Analysis, Content marketing, Email marketing, Social media marketing
As always, I’ve read a dozen great articles this week but here are a few good reads that are relevant to many businesses and are practical enough to actually implement. Email marketing – A/B split testing for subject lines For those of you who have been...
by Shanelle Newton Clapham | 18 Jul, 2011 | Email marketing
A successful email marketing campaign requires a considered content strategy to ensure that your email content is relevant and interesting to your audience. Your content strategy should be absolutely paramount to the success of your email communications however in...
