Please indulge me with this post. I’m inspired by the books I’m reading at the moment and on Pg 108 I realised that what I was reading was a part of the history behind eye tracking for testing websites. The awesome book that I’m reading at the...
Have you seen the eye tracking heat maps that show how a user views a website? This technology has been around for about 10 years but big online publishers only started using it for usability testing and online consumer behaviour research maybe 5-6 years ago (well,...
