by Shanelle Newton Clapham | 24 Feb, 2019 | Digital fundraising online giving, Online Advertising
Creative Message Testing What does your target audience respond best to? Before your next appeal or campaign, you should try some message testing to get the call to action just right for your donors and supporters. Message testing can be done very quickly and easily...
by Shanelle Newton Clapham | 2 Mar, 2018 | Digital fundraising online giving
Facebook has made changes to its Newsfeed algorithm – it WILL affect your campaigns for Lead Gen, Donations and Advocacy Because of you, Parachute Digital is best known for Donor Acquisition and Lead Generation – mostly charities use it for RG and cash...
by Shanelle Newton Clapham | 16 Nov, 2014 | Digital fundraising online giving, Social media marketing
Last week my husband noticed these Ebola donation ads on Facebook’s mobile app. A couple of days later I saw the same thing on my Facebook mobile app. I’ve since seen it on Facebook’s desktop website. When going through the donation process, it...
by Shanelle Newton Clapham | 30 Oct, 2014 | Digital fundraising online giving, Social media marketing
Maybe Facebook can be a fundraising channel As recently as last week I wrote a blog advising that Social Media is not a strong fundraising channel, unless it is linked to a peer to peer fundraising campaign like Movember or Jump Rope for Heart or World’s...
by Shanelle Newton Clapham | 30 Apr, 2012 | Social media marketing
I don’t know about you, but for me, sometimes it feels like every brand on earth is using social media channels to promote their business. But that’s simply not true. The below infographic gives you a quick snapshot of the Top 100 USA companies and how...
by Shanelle Newton Clapham | 26 Apr, 2012 | Online Advertising, Social media marketing, Web Inspiration
I love Flipboard the iPad magazine – it pulls in all of my RSS feeds and I can read it in a magazine format, much more visually appealing than plain text through an RSS reader but the new Facebook Flipbook is pretty cool too, for advertisers at least. Basically,...
