by Shanelle Newton Clapham | 16 Nov, 2021 | Digital fundraising online giving, Opinion, Research & Trends
As a sector that works for ‘Love over Hate’ and Equality and dignity for everyone & knows that climate change is real and advocates to protect people’s mental health… CAN WE CONTINUE to prolifically use a platform like facebook that...
by Shanelle Newton Clapham | 13 Feb, 2013 | Social media marketing
Last week I had an interesting conversation (with an HR professional) about what is appropriate for a business owner or supplier to share in social media when their friends or network includes clients, potential clients and partners who refer business on. This...
by Shanelle Newton Clapham | 21 Mar, 2012 | Social media marketing
Beware, it’s a LONG post, but it has practical advice for social media success. The success of the social media space just now is in its power to create customers who create customers. This should be the purpose of most sustainable business models. We used to...
by Shanelle Newton Clapham | 1 Dec, 2011 | Behavioural Analysis, Social media marketing
I was reading a Jeff Bullas blog about the type of content posted in social media profiles and what engages audiences most and he raised a good point about reach (views) versus engagement (clicks, comments, shares). But let me go back a step. Most of you would have...
by Shanelle Newton Clapham | 24 May, 2011 | Social media marketing
Do people, marketers, businesses, organisations understand that social media is more than just facebook and twitter? I’m not sure. Sure, Facebook, Twitter and LinkedIn have the highest profile and the largest number of users – but this doesn’t always...
by Shanelle Newton Clapham | 29 Apr, 2011 | Content marketing, Social media marketing, Web Inspiration
Happy Friday to my 46 friends who read my blog from time to time. I am very greatful to know that my thoughts are not just going out into the ether. But even if they were, I’m finding writing this blog very rewarding as I’m learning a lot of myself, my...
by Shanelle Newton Clapham | 10 Mar, 2011 | Web Inspiration
It’s my last day of work, in the office, for 4 weeks because I’m heading off to Vietnam for a training course (tough life, I know) and then I have two glorious weeks in India to kick back on a beach, go diving, read my book and probably pine a little for...
by Shanelle Newton Clapham | 24 Feb, 2011 | Email marketing
I rate ComScore’s content. I have only been a subscriber for a few months and they send more interesting and relevant digital information than most other publishers put together – with the exception of the giants like Google. I am always interested in the...
