by Shanelle Newton Clapham | 23 Nov, 2011 | Mobile Marketing, Search Marketing
To be honest, this was not something that I had considered before but John Lynch from www.entrepreneur.com has convinced me that I definitely need to consider how Siri might change how we think about SEO for websites. John has raised, “could iPhone 4S Siri...
by Shanelle Newton Clapham | 21 Nov, 2011 | Search Marketing
Search engine marketing, often known as SEM or PPC (pay per click) or just simply Paid Search, uses a variety of acronyms, that each represents a measurement or bidding strategy. I’ve tried to break them down and explain them below. Cost per click (CPC$) – When...
by Shanelle Newton Clapham | 21 Nov, 2011 | Search Marketing
Search engine marketing (SEM) is a discipline whereby search marketing professionals negotiate their way through a bidding exchange (for example, Google Adwords). Each professional tries to ensure their client’s brand shows up (ranks) on page 1 of Google’s search...
by Shanelle Newton Clapham | 21 Nov, 2011 | Search Marketing
SEM means Search Engine Marketing. It is often called PPC – Pay Per Click or Paid Search or often it has now been reduced to “adwords” as in Google Adwords. In my and many digital strategist’s opinion, search marketing is the most cost effective online marketing...
by Shanelle Newton Clapham | 5 Aug, 2011 | Search Marketing
I am compelled to write this specific blog post about Google Adwords and the paid search marketing strategies you can employ because I was outraged yesterday when I spoke with a woman who had been deliberately misled by the internet marketing company managing her...
by Shanelle Newton Clapham | 17 Jun, 2011 | Necessary boring bits
I’m a big believer in training. I don’t do enough of it with my team because one is a graphic designer, one an internal communications coordinator and the others are producers. So they don’t necessarily need the type of training that I can provide,...
by Shanelle Newton Clapham | 3 Feb, 2011 | Search Marketing
I’m not an expert in plaguerism and intellectual property legislation, but Bing using Google’s search results for its users, seems to sit very much in a grey area. We all have access to Google search, we can add it to our websites and blogs free of charge...
