by Shanelle Newton Clapham | 28 Sep, 2012 | Content marketing
I came across this cool content marketing/ social media product that helps businesses create their own infographics – PiktoChart. I was planning on trying to make one myself, using my own website data to illustrate the point, but after looking at the How To...
by Shanelle Newton Clapham | 26 Sep, 2012 | Content marketing, Research & Trends
This infographic illustrates the true value or Return on Investment (ROI) of infographics online and how they support social media’s strength, which is the power or reach of the friends of your fans. Infographics make it easier for marketing data and information...
by Shanelle Newton Clapham | 2 Apr, 2012 | Content marketing
A couple of weeks ago I did a video for King Content, a content marketing consultancy in Sydney that helps businesses improve the engagement on their website and provide their customers with interesting stories in a variety of content mediums – video content,...
by Shanelle Newton Clapham | 29 Nov, 2011 | Content marketing, Digital marketing strategy, Social media marketing
Content marketing is a marketing tactic of creating and distributing content that is relevant and valuable to a specific target audience. This content, or engagement objects as I like to call them, aim to attract, acquire, and engage a clearly defined and understood...
by Shanelle Newton Clapham | 30 May, 2011 | Content marketing, Social media marketing
Let me be clear up front, I am not a business blogger. I’ve been advocating for an organisational blog at WWF for almost 2 years now and I will continue to push for it as it will definitely help us reach our global goal of “mobilising millions”, but...
by Shanelle Newton Clapham | 27 May, 2011 | Content marketing, Digital marketing strategy, Search Marketing
As every good digital or online person knows, your marketing campaign is only as good as the landing page you send people to. So when I started in a new role and had to build a digital strategy, online marketing and communications plan and build a new website, I took...
