by Shanelle Newton Clapham | 22 Jan, 2013 | Digital marketing strategy
Information Architecture (IA) is a somewhat scary sounding word that doesn’t immediately make sense to most digital marketers, let alone their traditional marketing colleagues – but they understand the term website navigation as they are familiar with...
by Shanelle Newton Clapham | 31 Jan, 2012 | Behavioural Analysis, Digital marketing strategy, User experience
Building a website can be expensive. To do a good job, a business must put aside some time for research and planning to ensure that you’re targeting the right people with the right message to get them to do what you want them to do – namely, act (buy,...
by Shanelle Newton Clapham | 27 May, 2011 | Content marketing, Digital marketing strategy, Search Marketing
As every good digital or online person knows, your marketing campaign is only as good as the landing page you send people to. So when I started in a new role and had to build a digital strategy, online marketing and communications plan and build a new website, I took...
