by Shanelle Newton Clapham | 20 Feb, 2012 | Mobile Marketing
Mobile has been reputed as “the next big thing in digital” for several years now. Social Media marketing swooped in and stole Mobile Marketing’s thunder but I think the storm is still to come. Sorry, I’m not good with metaphors –...
by Shanelle Newton Clapham | 17 Nov, 2011 | Content marketing, Online Advertising
I recently heard Jeffrey Cole speak for the first time. I wanted to share some of his ideas that I agree with. Jeffrey Cole thinks that the “tablet” but more specifically, the iPad is the biggest revolution in the digital world. He states that the reason...
by Shanelle Newton Clapham | 13 Jul, 2011 | Mobile Marketing, Online Advertising
For those of you who are not initiated into the world of online display advertising this may seem like another language so I’ll keep it in the simplest of forms for you. The banner ads that you are used to seeing on news websites are known as display...
by Shanelle Newton Clapham | 24 Feb, 2011 | Email marketing
I rate ComScore’s content. I have only been a subscriber for a few months and they send more interesting and relevant digital information than most other publishers put together – with the exception of the giants like Google. I am always interested in the...
