by Shanelle Newton Clapham | 6 Feb, 2013 | Web Inspiration
Part of what I do is enlighten businesses about how they can use digital systems and technology to streamline their operating processes, automate their systems and reduce their costs through creating virtual experiences as well as eliminating the duplication of effort...
by Shanelle Newton Clapham | 23 Nov, 2011 | Mobile Marketing, Search Marketing
To be honest, this was not something that I had considered before but John Lynch from www.entrepreneur.com has convinced me that I definitely need to consider how Siri might change how we think about SEO for websites. John has raised, “could iPhone 4S Siri...
by Shanelle Newton Clapham | 13 Jul, 2011 | Mobile Marketing, Online Advertising
For those of you who are not initiated into the world of online display advertising this may seem like another language so I’ll keep it in the simplest of forms for you. The banner ads that you are used to seeing on news websites are known as display...
by Shanelle Newton Clapham | 6 Jul, 2011 | Mobile Marketing
As always, Nielsen is providing us with the data that we love. Just check out the smartphone purchase infographic below. “Smartphones continue to grow in popularity. According to Nielsen’s May survey of mobile consumers in the U.S., 38 percent now own...
by Shanelle Newton Clapham | 14 Apr, 2011 | Mobile Marketing, Web Inspiration
There is so much good info online, I thought I would share a few of the interesting things I’ve been reading. Android smartphones are more popular than iPhone in the UK Research was commissioned by a digital banking provider, Intelligent Environments....
by Shanelle Newton Clapham | 24 Feb, 2011 | Email marketing
I rate ComScore’s content. I have only been a subscriber for a few months and they send more interesting and relevant digital information than most other publishers put together – with the exception of the giants like Google. I am always interested in the...
by Shanelle Newton Clapham | 17 Feb, 2011 | Mobile Marketing
Seems that Apple have given publishers notice (from 1 July 2011) that they will now be forcing subscriptions to run through the Apple Store/ iTunes. Apple will charge any entity who runs a subscription for iPhones (iOS) 30% for the privilege of being listed on their...
by Shanelle Newton Clapham | 1 Feb, 2011 | Mobile Marketing
I wonder, will mobile marketing change the world as we know it? They say that within the next 2 years (by 2012) there could be more mobile commerce transactions (m-commerce) than e-commerce transactions (regular computer based internet). I’m skeptical. Sure, I...
