by Shanelle Newton Clapham | 21 Nov, 2011 | Search Marketing
Search engine marketing (SEM) is a discipline whereby search marketing professionals negotiate their way through a bidding exchange (for example, Google Adwords). Each professional tries to ensure their client’s brand shows up (ranks) on page 1 of Google’s search...
by Shanelle Newton Clapham | 2 Nov, 2011 | Search Marketing
It can be frustrating for a digital marketer to hear small and large businesses talk about their websites SEO. It is often assumed to be a simple solution, a quick fix that can be done once and then said website will magically appear at #1 of Google’s search...
by Shanelle Newton Clapham | 7 Jun, 2011 | Research & Trends, Search Marketing
I haven’t had a lot of time to write in the last week as I’ve been busy preparing my second SEO workshop for one of my clients, the Nature Conservation Trust, as well as getting closer and closer to launching the new WWF-Australia website. It’s all...
by Shanelle Newton Clapham | 27 May, 2011 | Content marketing, Digital marketing strategy, Search Marketing
As every good digital or online person knows, your marketing campaign is only as good as the landing page you send people to. So when I started in a new role and had to build a digital strategy, online marketing and communications plan and build a new website, I took...
by Shanelle Newton Clapham | 25 May, 2011 | Behavioural Analysis, Content marketing, Search Marketing
I’m conducting my first SEO workshop for the Nature Conservation Trust today. I’m excited about moving forward with their approved digital strategy and website content upgrade. I will first give the group an education in Google Analytics and...
by Shanelle Newton Clapham | 19 Apr, 2011 | Behavioural Analysis, Digital marketing strategy
I find myself giving a lot of advice to my international WWF colleagues about where to start when designing a digital strategy and getting it implemented, so I thought I would share some of those learning’s here. Always start with data Data is your best friend,...
