by Shanelle Newton Clapham | 24 Feb, 2019 | Digital fundraising online giving, Online Advertising
Creative Message Testing What does your target audience respond best to? Before your next appeal or campaign, you should try some message testing to get the call to action just right for your donors and supporters. Message testing can be done very quickly and easily...
by Shanelle Newton Clapham | 2 Mar, 2018 | Digital fundraising online giving
Facebook has made changes to its Newsfeed algorithm – it WILL affect your campaigns for Lead Gen, Donations and Advocacy Because of you, Parachute Digital is best known for Donor Acquisition and Lead Generation – mostly charities use it for RG and cash...
by Shanelle Newton Clapham | 26 Sep, 2011 | Behavioural Analysis, Content marketing, Email marketing, Social media marketing
As always, I’ve read a dozen great articles this week but here are a few good reads that are relevant to many businesses and are practical enough to actually implement. Email marketing – A/B split testing for subject lines For those of you who have been...
