by Shanelle Newton Clapham | 28 Jan, 2016 | Mobile Marketing
Are you an emoji addict? I’d never seen emoticons or emoji ✈️ 📱 😉 used for anything except to support, enhance or convey an emotion (or just be silly). Then I got a flyer from Pizza makers Dominos. Buy your next pizza with an emoji Dominos are giving their...
by Shanelle Newton Clapham | 1 Jul, 2013 | Web Inspiration
This picture of my niece, interacting with a shop front window image, got me thinking about the virtual world we live in. I’ve also been shopping for a new TV with this same niece and seen her walk up to a plasma screen and wave her arms around and furrow her...
by Shanelle Newton Clapham | 25 Feb, 2013 | Mobile Marketing
You’ve probably heard technology rumours about consumers soon having the capability to use their mobile phone like a credit card. You may also have read about Google Wallet (I wrote about it over a year ago and we’re still not seeing much consumer usage...
by Shanelle Newton Clapham | 28 Aug, 2012 | Mobile Marketing, Research & Trends
I’m always a big fan of ComScore’s research and data but I love it even more when it confirms what I’ve been saying, that Mobile needs to be the centre of your digital marketing strategy, for the last year. Australia has had a very fast uptake of...
