by Shanelle Newton Clapham | 9 Jun, 2011 | Behavioural Analysis, Online Advertising
Before web analytics there was adserving media tracking called spotlight tags or action tags or post click and post view tracking and at the time these were brilliant and revolutionary. Post click and post view conversion tracking tags (tags are the html code that the...
by Shanelle Newton Clapham | 30 Jan, 2011 | Online Advertising
Behavioural advertising was kicking about as a new buzz term in 2006/7/8 when I was buying huge amounts of online display advertising for companies like Telstra BigPond and CareerOne.com.au. It was tipped to be the next big thing and we were ready for it. As media...
