by Shanelle Newton Clapham | 28 Aug, 2012 | Mobile Marketing, Research & Trends
I’m always a big fan of ComScore’s research and data but I love it even more when it confirms what I’ve been saying, that Mobile needs to be the centre of your digital marketing strategy, for the last year. Australia has had a very fast uptake of...
by Shanelle Newton Clapham | 1 Feb, 2011 | Mobile Marketing
I wonder, will mobile marketing change the world as we know it? They say that within the next 2 years (by 2012) there could be more mobile commerce transactions (m-commerce) than e-commerce transactions (regular computer based internet). I’m skeptical. Sure, I...
