by Shanelle Newton Clapham | 23 May, 2012 | Behavioural Analysis, Mobile Marketing
I’m excited about mobile because as a consumer I’m starting to see more and more cool stuff show up in my smartphone apps and see more relevant and targeted local searches when I’m searching on Google via my mobile phone and I can see all of this...
by Shanelle Newton Clapham | 7 Feb, 2012 | Online Advertising
There are 5 main digital media channels where you can purchase online and mobile media. Display banner advertising Display banner advertising is one of the oldest forms of online media, going back almost 2 decades. The IAB standardized the size of banner ads about...
by Shanelle Newton Clapham | 20 Oct, 2011 | Digital marketing strategy, Mobile Marketing
I’m not even going to pretend that I could have provided you with the below level of detail when it comes to selecting the right mobile marketing solution for your business – but I can direct you to the superior knowledge of Rob Borley and Paul Boag who...
by Shanelle Newton Clapham | 2 Aug, 2011 | Mobile Marketing
So of course I am adding to this clutter of information with my post this morning but I hope to distill down some of the information into easy-to-consume pieces of information and provide you with a list of recommended reading. What a helpful teacher I am :)As I was...
by Shanelle Newton Clapham | 21 Jun, 2011 | Necessary boring bits
Given the nature of our craft (digital or online marketing), the digital or technology aspect involved in engaging, attracting, converting and transacting online or through mobile devices means that we are constantly collecting and sometimes storing our...
by Shanelle Newton Clapham | 11 Apr, 2011 | Mobile Marketing, Social media marketing, Web Inspiration
The prolific use of smart phones is distracting people from what they should be doing Daemon Digital was having a bit of a rant about distracted mobile users inconveniencing the rest of us highly alert and conscientious folk. They’re sick of waiting in line at...
by Shanelle Newton Clapham | 9 Feb, 2011 | Email marketing
I’m a big fan of email. I believe it is still one of the two most important online media channels. Search being the other. But has the emergence of video and social media and mobile taken a chunk out of the email market place? I think so. But does that mean...
by Shanelle Newton Clapham | 1 Feb, 2011 | Mobile Marketing
I wonder, will mobile marketing change the world as we know it? They say that within the next 2 years (by 2012) there could be more mobile commerce transactions (m-commerce) than e-commerce transactions (regular computer based internet). I’m skeptical. Sure, I...
