by Shanelle Newton Clapham | 26 Aug, 2013 | Opinion
I’m not releasing breaking news when I say that not for profits have been slow to take up digital as part of their fundraising strategy. However, I think what might surprise my non profit readers is how I can quantify what this digital resistance has cost them....
by Shanelle Newton Clapham | 7 Feb, 2011 | Social media marketing
There is a lot of chat around the web and the digital industry about social media and its effectiveness for organisations and corporates. I’ve been learning a lot about social in the last year and while I definitely agree that it does serve a purpose for all...