by Shanelle Newton Clapham | 1 Aug, 2013 | Behavioural Analysis
Rod Jacka and Panalysis has been a friend of Parachute Digital before it existed. Rod is one of Shanelle’s mentors and there is no one in Australia who knows more about online data analysis than Rod Jacka. Just how big is big data? It seems that it is the...
by Shanelle Newton Clapham | 28 Nov, 2011 | Behavioural Analysis, Social media marketing
The reason I love data and website analytics so much is because it provides us with an incredible amount of data that can be analysed, interpreted and moulded into a variety of ways to look at it that gives us digital marketers insights into what our audience want,...
