by Shanelle Newton Clapham | 20 Oct, 2014 | Digital fundraising online giving
Peer to peer fundraising If you’ve read my book, you’d know that I’m not a big advocate of social media for fundraising – with one exception. Event fundraising or Peer to Peer fundraising has proven how effective social media can be for raising...
by Shanelle Newton Clapham | 27 Mar, 2014 | Digital fundraising online giving
More supporters & more money As the cost of doing business is increasing and the biggest donors (baby boomers) now need to watch their pennies a little more closely and the next generation of donors are more skeptical and demanding – organisations are forced...
by Shanelle Newton Clapham | 7 Feb, 2014 | Digital fundraising online giving
Regardless of your organisation’s cause, objectives or audience, there are four fundamental elements you need to commit to for a successful digital fundraising strategy; User Experience (UX), Content, Data & web analytics and Integration. Today I’m going to talk...
by Shanelle Newton Clapham | 10 May, 2013 | Digital fundraising online giving
I believe that there is no excuse for a bad online experience. Yet too many large national and multi-national organisations have appalling websites, no mobile site and lack-luster digital profiles. Charities and not for profits love to cry poor and say that they...
