by Shanelle Newton Clapham | 18 Jul, 2012 | User experience
If you like to comment on news articles or rate retail products on eCommerce websites or give product reviews, you might have come across Facebook Connect or its twitter or G+ counterparts. Facebook Connect is a tool that Facebook says on its developer site can allow...
by Shanelle Newton Clapham | 6 Jan, 2012 | Necessary boring bits, Social media marketing
When you visit a website that requires you to login, do you sometimes use the option to login with your Facebook or Twitter social media login? Do you, and your friends and other online users, realise that when you choose to use your social media login to login to a...
by Shanelle Newton Clapham | 11 Jul, 2011 | Email marketing
There are dozens of factors to consider when planning your email communications strategy – there is the design of the email,the email content, spam compliance, marketing acquisition tactics, retention tactics, tracking, reporting & analysis but today...
by Shanelle Newton Clapham | 21 Jun, 2011 | Necessary boring bits
Given the nature of our craft (digital or online marketing), the digital or technology aspect involved in engaging, attracting, converting and transacting online or through mobile devices means that we are constantly collecting and sometimes storing our...
by Shanelle Newton Clapham | 17 Jun, 2011 | Necessary boring bits
I’m a big believer in training. I don’t do enough of it with my team because one is a graphic designer, one an internal communications coordinator and the others are producers. So they don’t necessarily need the type of training that I can provide,...
by Shanelle Newton Clapham | 15 Jun, 2011 | Behavioural Analysis
Most people screw up their nose when they hear the word data. I admit it, I used to be one of those people. I liked to think of myself as a words person, or that I am more creative and not good with numbers. When in fact, you don’t necessarily have to be good at...
by Shanelle Newton Clapham | 31 Jan, 2011 | Necessary boring bits
Who would have thought, there is a data privacy day. It was 28th January, oops, I forgot to celebrate – I wonder if it’ll become a national holiday? In Australia, we are governed by the Privacy Act of 1988. The Privacy Act regulates ‘information...
