by Shanelle Newton Clapham | 28 Sep, 2011 | Email marketing, Necessary boring bits
I know this is considered to be a dry and boring subject, so I’ll try to keep it short, but email opt in and spam compliance for email marketing is absolutely mandatory – legally, ethically and responsibly. I come across this problem a lot in my...
by Shanelle Newton Clapham | 21 Jun, 2011 | Necessary boring bits
Given the nature of our craft (digital or online marketing), the digital or technology aspect involved in engaging, attracting, converting and transacting online or through mobile devices means that we are constantly collecting and sometimes storing our...
