by Shanelle Newton Clapham | 21 Nov, 2011 | Search Marketing
SEM means Search Engine Marketing. It is often called PPC – Pay Per Click or Paid Search or often it has now been reduced to “adwords” as in Google Adwords. In my and many digital strategist’s opinion, search marketing is the most cost effective online marketing...
by Shanelle Newton Clapham | 2 Nov, 2011 | Search Marketing
It can be frustrating for a digital marketer to hear small and large businesses talk about their websites SEO. It is often assumed to be a simple solution, a quick fix that can be done once and then said website will magically appear at #1 of Google’s search...
by Shanelle Newton Clapham | 5 Aug, 2011 | Search Marketing
I am compelled to write this specific blog post about Google Adwords and the paid search marketing strategies you can employ because I was outraged yesterday when I spoke with a woman who had been deliberately misled by the internet marketing company managing her...
