by Shanelle Newton Clapham | 21 Nov, 2011 | Search Marketing
SEM means Search Engine Marketing. It is often called PPC – Pay Per Click or Paid Search or often it has now been reduced to “adwords” as in Google Adwords. In my and many digital strategist’s opinion, search marketing is the most cost effective online marketing...
by Shanelle Newton Clapham | 17 Jun, 2011 | Necessary boring bits
I’m a big believer in training. I don’t do enough of it with my team because one is a graphic designer, one an internal communications coordinator and the others are producers. So they don’t necessarily need the type of training that I can provide,...
by Shanelle Newton Clapham | 3 Mar, 2011 | Online Advertising
So I was reading a blog by Amnesia Razorfish – digital agency – and I was introduced to a new acronym today, NUI – Natural User Interface, and it got me thinking about the acronyms I use at work on a daily basis and how foreign they probably are to...
by Shanelle Newton Clapham | 28 Feb, 2011 | Content marketing, Search Marketing
Reading an interview with Iain McDonald of Amnesia Razorfish – never heard of him but had heard of Amnesia as I know some of my old colleagues at News Digital Media were using them. Anyway, Iain seems like a very switched on guy and during the interview he was...
by Shanelle Newton Clapham | 3 Feb, 2011 | Search Marketing
I’m not an expert in plaguerism and intellectual property legislation, but Bing using Google’s search results for its users, seems to sit very much in a grey area. We all have access to Google search, we can add it to our websites and blogs free of charge...
