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Search Engine Optimisation never ends and it will just get harder

by Shanelle Newton Clapham | 8 May, 2012 | Search Marketing

Bruce Clay is one of the leading, global authorities on search engine optimisation (SEO). Today Bruce Clay said that “SEO never ends … and it will get harder and more interesting”.    When clients contact me wanting to know how SEO can help drive...

SEO – Back to Basics of Search Engine Optimisation

by Shanelle Newton Clapham | 2 Nov, 2011 | Search Marketing

It can be frustrating for a digital marketer to hear small and large businesses talk about their websites SEO. It is often assumed to be a simple solution, a quick fix that can be done once and then said website will magically appear at #1 of Google’s search...

A successful SEO strategy requires robust keyword research

by Shanelle Newton Clapham | 7 Jun, 2011 | Research & Trends, Search Marketing

I haven’t had a lot of time to write in the last week as I’ve been busy preparing my second SEO workshop for one of my clients, the Nature Conservation Trust, as well as getting closer and closer to launching the new WWF-Australia website. It’s all...

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