by Shanelle Newton Clapham | 3 Nov, 2015 | Opinion, Social media marketing
Facebook has killed our curiosity It was supposed to be my 20 year High School Reunion on Saturday night, but it was cancelled due to lack of numbers. Out of 104 people in my graduating year, only 11 registered for the reunion. I found myself wondering why? Apparently...
by Bruce Clapham | 23 Jul, 2015 | Research & Trends
Learn on the fly My thoughts just took off, after reading the Sydney Morning Herald this cold Sunday morning. In the coming years airlines will start using an algorithm calculating a customer’s value, writes Jamie Freed. An airline technology group has developed the...
by Shanelle Newton Clapham | 13 Feb, 2013 | Social media marketing
Last week I had an interesting conversation (with an HR professional) about what is appropriate for a business owner or supplier to share in social media when their friends or network includes clients, potential clients and partners who refer business on. This...
by Shanelle Newton Clapham | 29 Jan, 2013 | Content marketing, Opinion
My husband Bruce and I have just enjoyed a wonderful little road trip holiday is gorgeous and delicious Tasmania. This is our 2nd campervan trip to Tassie, our first was in 2009 when we had a little longer (7 nights), but they have both been thoroughly enjoyable. But...
by Shanelle Newton Clapham | 22 Oct, 2012 | Social media marketing
I have been a published writer many times due to my career starting as an aspiring journalist, but I gave that up over a decade ago so the release of my very own eBook, published in the Amazon Kindle store last week, is quite the milestone for me. I wrote the...
by Shanelle Newton Clapham | 31 Aug, 2012 | Social media marketing
Are you a fan of Pinterest? It was only a couple of weeks ago that they opened up their site and you no longer need an “invitation” to join, anyone is welcome (although as far as I can tell from my experience, anyone was welcome before, you just had to...
by Shanelle Newton Clapham | 20 Jul, 2012 | Digital marketing strategy, Social media marketing
Are you surprised to learn that only 30% of CEOs use social media? I’m not. And of those who do use it, many of them simply have an inactive account. Social media can be scary for many CEOs, as they might feel they could be personally and professionally...
by Shanelle Newton Clapham | 11 Jul, 2012 | Research & Trends, Social media marketing
I’m really enjoying the ping-pong debate that has been going on in the digital media world around Social TV, most notably Yahoo!7’s Fango app and the soon to be released NineMSN Jump-In app launching soon to compete with Fango in the social TV space....
by Shanelle Newton Clapham | 30 Apr, 2012 | Social media marketing
I don’t know about you, but for me, sometimes it feels like every brand on earth is using social media channels to promote their business. But that’s simply not true. The below infographic gives you a quick snapshot of the Top 100 USA companies and how...
by Shanelle Newton Clapham | 4 Apr, 2012 | Social media marketing, Web Inspiration
I was watching TV tonight and a little light bulb went off when I was watching Hungry Jacks latest TV commercial for the stunner deal (a burger, fries, drink and sundae). I think I’ve seen the ad once before but I just realised that Hungry Jacks was using the...
