by Shanelle Newton Clapham | 13 Apr, 2012 | Digital marketing strategy, Social media marketing
[Warning, wide sweeping generalisation coming] So many companies are trying to break through with a low cost, high engagement social media campaign that goes viral – but few succeed. Social media should be treated as any other marketing channel. Success requires...
by Shanelle Newton Clapham | 2 Apr, 2012 | Content marketing
A couple of weeks ago I did a video for King Content, a content marketing consultancy in Sydney that helps businesses improve the engagement on their website and provide their customers with interesting stories in a variety of content mediums – video content,...
by Shanelle Newton Clapham | 21 Mar, 2012 | Social media marketing
Beware, it’s a LONG post, but it has practical advice for social media success. The success of the social media space just now is in its power to create customers who create customers. This should be the purpose of most sustainable business models. We used to...
