by Shanelle Newton Clapham | 5 Dec, 2012 | Digital marketing strategy, Social media marketing
I’ve just created a social media strategy for one of my clients, which I’m presenting to their board today, so I thought I’d share the process that I went through to determine what recommendations would be made, in terms of how they should proceed...
by Shanelle Newton Clapham | 8 Aug, 2011 | Digital marketing strategy, Social media marketing
Social media is an organic, living and breathing online marketing channel. You could argue that it is not a marketing channel, that its a community of individuals who choose to be connected and marketers are trying desperately to force their way in there. But its...
