by Shanelle Newton Clapham | 5 Dec, 2012 | Digital marketing strategy, Social media marketing
I’ve just created a social media strategy for one of my clients, which I’m presenting to their board today, so I thought I’d share the process that I went through to determine what recommendations would be made, in terms of how they should proceed...
by Shanelle Newton Clapham | 22 Oct, 2012 | Social media marketing
I have been a published writer many times due to my career starting as an aspiring journalist, but I gave that up over a decade ago so the release of my very own eBook, published in the Amazon Kindle store last week, is quite the milestone for me. I wrote the...
by Shanelle Newton Clapham | 21 Mar, 2012 | Social media marketing
Beware, it’s a LONG post, but it has practical advice for social media success. The success of the social media space just now is in its power to create customers who create customers. This should be the purpose of most sustainable business models. We used to...
by Shanelle Newton Clapham | 8 Aug, 2011 | Digital marketing strategy, Social media marketing
Social media is an organic, living and breathing online marketing channel. You could argue that it is not a marketing channel, that its a community of individuals who choose to be connected and marketers are trying desperately to force their way in there. But its...
