by Shanelle Newton Clapham | 5 Dec, 2012 | Digital marketing strategy, Social media marketing
I’ve just created a social media strategy for one of my clients, which I’m presenting to their board today, so I thought I’d share the process that I went through to determine what recommendations would be made, in terms of how they should proceed...
by Shanelle Newton Clapham | 21 Mar, 2012 | Social media marketing
Beware, it’s a LONG post, but it has practical advice for social media success. The success of the social media space just now is in its power to create customers who create customers. This should be the purpose of most sustainable business models. We used to...
by Shanelle Newton Clapham | 24 Jan, 2012 | Content marketing
Every now and then I do have to ask myself if all the time and energy that I spend blogging is worth it. I have written 88 blog posts in the last 13 months, on average I spend about 1 hour writing each post – not nearly as much time as I should spend...
by Shanelle Newton Clapham | 23 Dec, 2011 | Digital marketing strategy, Social media marketing
Yes, you read right, I definitely make mistakes – in my professional and personal life. But this blog post is about my professional life and I’m still learning about social media, every day. I’m going to tell you about 3 examples of social media...
by Shanelle Newton Clapham | 1 Dec, 2011 | Behavioural Analysis, Social media marketing
I was reading a Jeff Bullas blog about the type of content posted in social media profiles and what engages audiences most and he raised a good point about reach (views) versus engagement (clicks, comments, shares). But let me go back a step. Most of you would have...
by Shanelle Newton Clapham | 8 Aug, 2011 | Digital marketing strategy, Social media marketing
Social media is an organic, living and breathing online marketing channel. You could argue that it is not a marketing channel, that its a community of individuals who choose to be connected and marketers are trying desperately to force their way in there. But its...
by Shanelle Newton Clapham | 30 May, 2011 | Content marketing, Social media marketing
Let me be clear up front, I am not a business blogger. I’ve been advocating for an organisational blog at WWF for almost 2 years now and I will continue to push for it as it will definitely help us reach our global goal of “mobilising millions”, but...
