by Shanelle Newton Clapham | 26 Aug, 2011 | Online Advertising
I’ve said it before, the display online advertising industry is still growing – search is an incredible marketing and lead generation tool, but nothing can better project your brand online than rich media display ads (often expandable and page takeover...
by Shanelle Newton Clapham | 8 Aug, 2011 | Digital marketing strategy, Social media marketing
Social media is an organic, living and breathing online marketing channel. You could argue that it is not a marketing channel, that its a community of individuals who choose to be connected and marketers are trying desperately to force their way in there. But its...
by Shanelle Newton Clapham | 12 May, 2011 | Behavioural Analysis, Digital marketing strategy, Research & Trends
In my current job I have spent the last 15+ months building a new website for WWF-Australia. People never know where to start when building a small or large scale website, so here is the process I followed and will recommend. Analysis of the web logs or Website...
by Shanelle Newton Clapham | 5 May, 2011 | Social media marketing
Yesterday I had lunch with my old boss. It was a lovely catch up session where I got to pick the brains of my mentor about my career and life in general. And then he asked me a question that sparked quite a long diatribe from me. He asked me “What’s your...
by Shanelle Newton Clapham | 15 Feb, 2011 | Web Inspiration
Each morning, before I start my day job, I sit down at my computer and I skim the headlines of my emails, newsletters, RSS feeds and twitter to see if there is anything new and interesting in the digital world. I am never disappointed. Today I thought I would share...
by Shanelle Newton Clapham | 9 Feb, 2011 | Email marketing
I’m a big fan of email. I believe it is still one of the two most important online media channels. Search being the other. But has the emergence of video and social media and mobile taken a chunk out of the email market place? I think so. But does that mean...
by Shanelle Newton Clapham | 7 Feb, 2011 | Social media marketing
There is a lot of chat around the web and the digital industry about social media and its effectiveness for organisations and corporates. I’ve been learning a lot about social in the last year and while I definitely agree that it does serve a purpose for all...
by Shanelle Newton Clapham | 2 Feb, 2011 | Social media marketing
The internet is incredible – we all know that. We take it for granted from time to time and we curse it when its slow but most of its draw backs are your own personal (or work) hardware or other people spamming it up. The internet itself is a beautiful,...
