by Shanelle Newton Clapham | 13 Apr, 2020 | Digital fundraising online giving, Digital marketing strategy
I want to talk about the similarities (and differences) between the experiences and expectations of people that sign up to a subscription and people that make a monthly donation to a charity. both selected your organisation or product because they believed it matched...
by Shanelle Newton Clapham | 11 Jul, 2011 | Email marketing
There are dozens of factors to consider when planning your email communications strategy – there is the design of the email,the email content, spam compliance, marketing acquisition tactics, retention tactics, tracking, reporting & analysis but today...