by Shanelle Newton Clapham | 30 Jul, 2013 | Mobile Marketing
I was right! Last week I was in a meeting at the University of New South Wales and a broad sweeping statement was made that “within 2 years the tablet computer will have replaced the PC with university students”. I rejected this statement, suggesting that...
by Shanelle Newton Clapham | 22 Mar, 2013 | Research & Trends, Social media marketing
I don’t think anyone will be surprised to learn that a new study by Nielsen Online and SocialGuide has confirmed that popular TV shows get more chatter on twitter. It’s called Social TV and I blogged about this back in July 2011. Apparently twitter...
by Shanelle Newton Clapham | 31 May, 2012 | Behavioural Analysis, Research & Trends
Below you will find a presentation from Mary Meekers who is a leading authority in digital data, research and trends. There are the usual graphs telling us many things that are good to know but no longer surprising, and then there is the section on re-imagination....
by Shanelle Newton Clapham | 20 Feb, 2012 | Mobile Marketing
Mobile has been reputed as “the next big thing in digital” for several years now. Social Media marketing swooped in and stole Mobile Marketing’s thunder but I think the storm is still to come. Sorry, I’m not good with metaphors –...
by Shanelle Newton Clapham | 17 Nov, 2011 | Content marketing, Online Advertising
I recently heard Jeffrey Cole speak for the first time. I wanted to share some of his ideas that I agree with. Jeffrey Cole thinks that the “tablet” but more specifically, the iPad is the biggest revolution in the digital world. He states that the reason...
