by Shanelle Newton Clapham | 8 Mar, 2016 | Website Testing
Marketing testing plan Testing is a word that we fundraisers and marketers use a lot, but I don’t see a lot of robust testing plans and I don’t see a lot of re-testing of the same thing. We can test channels tactics strategies messaging call to actions and...
by Shanelle Newton Clapham | 20 Jun, 2013 | Behavioural Analysis, Email marketing
Yesterday should have been a great day for me and my business, but alas it wasn’t to be. The weeks of preparation in the lead up At the beginning of June I sat down and spent 8 hours planning, writing and creating Parachute Digital’s email...