by Shanelle Newton Clapham | 15 Oct, 2012 | Content marketing, Social media marketing
There have been a couple of great examples in the last 6 months of online campaigns that have gone viral. Viral campaigns usually have a video element (from my experience) but they can also be games. For instance, Angry Birds iPhone app game could definitely fit into...
by Shanelle Newton Clapham | 21 Mar, 2012 | Social media marketing
Beware, it’s a LONG post, but it has practical advice for social media success. The success of the social media space just now is in its power to create customers who create customers. This should be the purpose of most sustainable business models. We used to...
by Shanelle Newton Clapham | 1 Dec, 2011 | Behavioural Analysis, Social media marketing
I was reading a Jeff Bullas blog about the type of content posted in social media profiles and what engages audiences most and he raised a good point about reach (views) versus engagement (clicks, comments, shares). But let me go back a step. Most of you would have...
by Shanelle Newton Clapham | 24 May, 2011 | Social media marketing
Do people, marketers, businesses, organisations understand that social media is more than just facebook and twitter? I’m not sure. Sure, Facebook, Twitter and LinkedIn have the highest profile and the largest number of users – but this doesn’t always...
by Shanelle Newton Clapham | 29 Apr, 2011 | Content marketing, Social media marketing, Web Inspiration
Happy Friday to my 46 friends who read my blog from time to time. I am very greatful to know that my thoughts are not just going out into the ether. But even if they were, I’m finding writing this blog very rewarding as I’m learning a lot of myself, my...
by Shanelle Newton Clapham | 11 Apr, 2011 | Mobile Marketing, Social media marketing, Web Inspiration
The prolific use of smart phones is distracting people from what they should be doing Daemon Digital was having a bit of a rant about distracted mobile users inconveniencing the rest of us highly alert and conscientious folk. They’re sick of waiting in line at...
by Shanelle Newton Clapham | 10 Mar, 2011 | Web Inspiration
It’s my last day of work, in the office, for 4 weeks because I’m heading off to Vietnam for a training course (tough life, I know) and then I have two glorious weeks in India to kick back on a beach, go diving, read my book and probably pine a little for...
by Shanelle Newton Clapham | 24 Feb, 2011 | Email marketing
I rate ComScore’s content. I have only been a subscriber for a few months and they send more interesting and relevant digital information than most other publishers put together – with the exception of the giants like Google. I am always interested in the...
