by Shanelle Newton Clapham | 8 Oct, 2012 | Digital fundraising online giving
I’m looking forward to speaking to Fundraisers from all around Australia at Blackbaud’s Conference at Darling Harbour tomorrow. I feel very passionately about the not-for-profit sector, especially organisations that focus on environmental conservation and...
by Shanelle Newton Clapham | 17 Sep, 2012 | Digital marketing strategy
Are you ready to dive into digital? Before I can develop a digital strategy for any business, I need to first understand how the business works, what their resources and org structure looks like, which systems and processes are in place and most importantly, what the...
by Shanelle Newton Clapham | 8 Aug, 2012 | User experience
When working with clients to achieve their goals of improving or redeveloping their website, we often have to start with some education around user experience (UX) and the user’s needs. It is very difficult for many organisations to separate themselves from...
by Shanelle Newton Clapham | 18 Jul, 2012 | User experience
If you like to comment on news articles or rate retail products on eCommerce websites or give product reviews, you might have come across Facebook Connect or its twitter or G+ counterparts. Facebook Connect is a tool that Facebook says on its developer site can allow...
by Shanelle Newton Clapham | 15 May, 2012 | User experience
For about 8 years now I have been part of several teams that have built websites (different jobs, different projects) and one thing that I’ve noticed hasn’t changed in the digital world is the need to allow your users to get to their desired destination in...
by Shanelle Newton Clapham | 31 Jan, 2012 | Behavioural Analysis, Digital marketing strategy, User experience
Building a website can be expensive. To do a good job, a business must put aside some time for research and planning to ensure that you’re targeting the right people with the right message to get them to do what you want them to do – namely, act (buy,...
by Shanelle Newton Clapham | 30 Sep, 2011 | Behavioural Analysis, Research & Trends
Today we’re going to talk about testing. One of the things I love most about working in internet marketing is that you can track every click, follow every visitor through your website and monitor your return on investment very accurately. Testing allows us to take...
by Shanelle Newton Clapham | 27 May, 2011 | Content marketing, Digital marketing strategy, Search Marketing
As every good digital or online person knows, your marketing campaign is only as good as the landing page you send people to. So when I started in a new role and had to build a digital strategy, online marketing and communications plan and build a new website, I took...
by Shanelle Newton Clapham | 3 Mar, 2011 | Online Advertising
So I was reading a blog by Amnesia Razorfish – digital agency – and I was introduced to a new acronym today, NUI – Natural User Interface, and it got me thinking about the acronyms I use at work on a daily basis and how foreign they probably are to...
